Maybe you're an absolute novice in communicating with the press or with public officials... or maybe you're a seasoned veteran with horror stories about being misquoted, or having your research reduced to an oversimplified blurb. Either way, author Nancy Baron (a scientist herself as well as a communications expert) can help.
In this frank, practical, and entertaining guide, Baron explains how to engage your audience and explain why a particular finding matters. The book includes advice from journalists, decision-makers, new media experts, bloggers, and some of the thousands of scientists who have participated in her communication workshops (many of whom have become well-known spokespeople for science-related issues).
